top of page

PRIVACY POLICY

Last Updated: October 1, 2024

​

Welcome to Weatherfoot LLC ("we", "our", "us"). We value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website weatherfoot.com and interact with our services. This policy also outlines our compliance with relevant privacy laws, including the California Consumer Privacy Act (CCPA), the General Data Protection Regulation (GDPR), and the Children's Online Privacy Protection Act (COPPA).

​

1. Information We Collect

​

1.1 Personal Data

​

Personal data is any information that can identify an individual. We collect the following types of personal data:

​

  • Identity Data: This includes your name, username, and password. We collect this data when you create an account, register for our services, or participate in activities that require identity verification.

​

  • Contact Data: This includes your email address, phone number, and postal address. We use this data to communicate with you, send you information about our services, and respond to your inquiries.

​

  • Profile Data: This includes your preferences, interests, and feedback you provide. We use this information to tailor our services and improve your user experience.

​

1.2 Behavioral and Technical Data

​

  • Behavioral Data: This data includes information on how you interact with our website and services. For example, it includes pages visited, time spent on the site, search queries, and other interactions.

​

  • Technical Data: This includes your IP address, browser type, operating system, device information, and other technical details related to your access to our website. This data helps us ensure the smooth operation of our website and diagnose technical issues.

​

1.3 Other Data

​

  • Content Data: This includes any content you submit, such as comments, reviews, or contributions to our website. We collect this data to facilitate user interactions and provide content-related services.

​

  • Usage Data: This includes information about how you use our website and services, including click-through data and interaction with our content. This data helps us understand user behavior and preferences.

​

2. How We Use Your Information

​

2.1 To Provide and Improve Our Services

​

We use your personal data to operate and enhance our website and services. This includes:

​

  • Personalizing Content: We use your profile and behavioral data to tailor the content you see on our website and make recommendations based on your interests.

​

  • Improving Functionality: We use technical data and user feedback to improve the functionality and usability of our website. This includes fixing bugs, enhancing performance, and developing new features.

​

  • Responding to Requests: We use your contact data to respond to your inquiries, provide customer support, and manage your account.

​

2.2 To Communicate With You

​

We may use your contact data to send you updates, newsletters, and promotional information related to our services. This includes:

​

  • Marketing Communications: We send promotional emails, newsletters, and information about our services. We use identity, contact, and behavioral data to tailor these communications to your preferences.

​

  • Transactional Communications: We send information related to your transactions, such as purchase confirmations, account updates, and service notifications.

​

2.3 For Analytics and Advertising

​

We use behavioral and technical data to analyze website traffic, user behavior, and the effectiveness of our marketing campaigns. This includes:

​

  • Website Analytics: We analyze how users interact with our website to understand which parts are most popular, identify trends, and improve the user experience.

​

  • Advertising Effectiveness: We measure the effectiveness of our online advertising by tracking how many people click on our ads and visit our website. This helps us optimize our advertising strategies.

​

  • Personalized Advertising: We use behavioral and profile data to deliver personalized ads based on your interests and interactions with our website.

​

2.4 For Legal Compliance

​

We use your data to comply with legal obligations, resolve disputes, enforce our policies, and protect the rights and safety of our users and third parties. This includes:

​

  • Compliance with Laws: We use your data to comply with applicable laws and regulations, including responding to legal requests and orders.

​

  • Enforcement of Rights: We use your data to enforce our terms of service, resolve disputes, and protect our legal rights.

​

  • Protection of Rights: We use your data to protect the rights and safety of our users, employees, and third parties.

​

3. Data Sharing and Disclosure

​

3.1 Third-Party Service Providers

​

We may share your data with third-party service providers who assist us in operating our website, conducting business, or servicing you. These providers include:

​

  • Payment Processors: We share payment information with third-party processors to facilitate transactions and process payments.

​

  • Analytics Providers: We share data with analytics providers to analyze website traffic and user behavior.

​

  • Marketing Partners: We share data with marketing partners to deliver targeted advertising and promotional content.

​

3.2 Business Transfers

​

In the event of a merger, acquisition, or any form of business transition, your personal data may be transferred to the acquiring entity as part of the transaction. We will notify you of any such changes and how your data will be handled.

​

3.3 Legal Obligations

​

We may disclose your data to comply with legal requirements, respond to lawful requests and legal processes, or protect the rights, property, or safety of our company, users, or others. This includes:

​

  • Legal Requests: We may disclose your data in response to subpoenas, court orders, or other legal processes.

​

  • Protection of Rights: We may disclose your data to protect our rights, enforce our policies, and prevent fraud.

​

4. User Rights and Choices

​

4.1 CCPA Rights

​

Under the CCPA, California residents have the following rights:

​

  • Right to Know: You can request information about the categories and specific pieces of personal data we collect, use, and disclose. You can also request information about the sources of the data, the purposes for which it is used, and the categories of third parties with whom we share it.

​

  • Right to Delete: You can request the deletion of personal data we have collected about you. We will delete your data unless we have a legal obligation to retain it.

​

  • Right to Opt-Out: You can opt-out of the sale of your personal data to third parties. We do not sell personal data, but you can request to opt-out of any data sharing practices.

​

4.2 GDPR Rights

​

Under the GDPR, EU residents have the following rights:

​

  • Right to Access: You can request a copy of your personal data that we hold. We will provide you with a copy of your data in a structured, commonly used format.

​

  • Right to Rectification: You can request correction of inaccurate or incomplete data. We will update your data as necessary to ensure its accuracy.

​

  • Right to Erasure: You can request deletion of your personal data when it is no longer necessary for the purposes for which it was collected, or if you withdraw consent. We will comply with such requests unless we have a legal obligation to retain the data.

​

  • Right to Restriction: You can request restriction of processing under certain conditions, such as when you contest the accuracy of the data or object to the processing.

​

  • Right to Data Portability: You can request a copy of your data in a structured, commonly used format, and transfer it to another data controller if applicable.

​

  • Right to Object: You can object to the processing of your data for direct marketing or profiling purposes. We will cease processing your data for these purposes upon request.

​

4.3 COPPA Compliance

​

For users under 13 years of age, we comply with COPPA by:

​

  • Parental Consent: We do not knowingly collect personal data from children under 13 without parental consent. If we become aware that we have collected such data, we will delete it promptly.

​

  • Parental Access: Parents can review, delete, or refuse further collection of their child’s information. To exercise these rights, please contact us using the information provided below.

​

5. Data Security

​

We implement appropriate technical and organizational measures to protect your data from unauthorized access, alteration, disclosure, or destruction. These measures include:

​

  • Encryption: We use encryption to protect sensitive data transmitted over the internet.

​

  • Access Controls: We restrict access to your data to authorized personnel only.

​

  • Regular Audits: We conduct regular audits to ensure the effectiveness of our security measures.

​

However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security. We encourage you to take precautions to protect your personal data when using our website.

​

6. International Data Transfers

​

If you are located outside the United States and provide us with personal data, please be aware that your data may be transferred to, stored, and processed in the United States or other countries that may have different data protection laws. We ensure adequate safeguards are in place to protect your data, including:

​

  • Standard Contractual Clauses: We use standard contractual clauses approved by the European Commission for transfers of personal data outside the EU.

​

  • Privacy Shield Framework: For transfers between the EU and the United States, we adhere to the Privacy Shield Framework principles, where applicable.

​

7. Changes to This Privacy Policy

​

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on our website and updating the "Last Updated" date. We encourage you to review this policy periodically to stay informed about how we are protecting your information.

​

8. Contact Us

​

If you have any questions about this Privacy Policy or our data practices, or if you wish to exercise any of your rights under applicable data protection laws, please contact us at:

​

​

  • Postal Address: 3003 Dunes West Blvd, Ste 42, Mt. Pleasant, SC 29466

​

We are committed to resolving any concerns you may have and addressing your inquiries in a timely manner.

bottom of page